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3 guides matching your search
- Trademark basics under U.S. law
A trademark is a word, name, logo, or other sign that identifies the source of goods or services. In the United States, trademark rights come from using a mark in commerce, and federal registration under the Lanham Act adds important nationwide benefits.
- Protecting your business name and trademark
A business name and a trademark are related but different. Registering a company or business name may identify your business to the government, but it usually does not give you exclusive rights to use that name for particular goods or services.
- Franchise agreements: what to check
A franchise agreement is a long-term business contract that controls how you use another business’s brand, systems, products, and support. Before signing, the main issues usually include total cost, operating restrictions, territory, renewal, termination, personal guarantees, and what information the franchisor provide